Reserve Price and Competing Bids: Reference Points for Product Evaluations in Online Auctions? [Dataset] (doi:10.11588/data/10055)

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Part 2: Study Description
Part 3: Data Files Description
Part 4: Variable Description
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Reserve Price and Competing Bids: Reference Points for Product Evaluations in Online Auctions? [Dataset]

doi:10.11588/data/10055

heiDATA

2015-04-20

2

Trautmann, Stefan T.; Van de Kuilen, Gijs, 2015, "Reserve Price and Competing Bids: Reference Points for Product Evaluations in Online Auctions? [Dataset]", https://doi.org/10.11588/data/10055, heiDATA, V2, UNF:5:MSE9ibP7OksrRPc4OYvEGw== [fileUNF]

Reserve Price and Competing Bids: Reference Points for Product Evaluations in Online Auctions? [Dataset]

doi:10.11588/data/10055

Trautmann, Stefan T. (Alfred-Weber-Institute of Economics)

Van de Kuilen, Gijs (Alfred-Weber-Institute of Economics)

Trautmann, Stefan T.

Van de Kuilen, Gijs

2012

heiDATA

HeiDATA: Heidelberg Research Data Repository

Stefan Trautmann, Alfred-Weber-Institute for Economics University of Heidelberg, Bergheimer Str. 58, 69115 Heidelberg, Germany, Phone: +49 6221 54 2952, Fax: +49 6221 54 3592

2015-04-20

https://doi.org/10.11588/data/10055

Social Sciences, online auctions, reserve prices, bidder competition, product valuation, reference points

With an increasing number of products sold in online auctions, the effect of reference points on consumers’ product valuations has received much attention in the literature. Two potentially relevant factors affecting bidders’ preferences are the sellers’ reserve price and the competing bids by other bidders. The current evidence regarding these reference points is mixed. We argue that a focus on studying bids prevents a clear identification of reference point effects. Directly observing product valuations, in two experiments we find that willingness-to-pay in online auctions is affected by both reserve prices and competing bids, supporting the constructed values paradigm.

Netherlands

behavioral experiment; laboratory

Trautmann, S. T., and van de Kuilen, G. (2015), Reserve price and competing bids: Reference points for product evaluations in online auctions?. J. Consumer Behav., 14, 285–296.

10.1002/cb.1519

Trautmann, S. T., and van de Kuilen, G. (2015), Reserve price and competing bids: Reference points for product evaluations in online auctions?. J. Consumer Behav., 14, 285–296.

• Number of cases: 200

• No. of variables per record: 28

• Type of File: text/tab-separated-values

UNF:5:MSE9ibP7OksrRPc4OYvEGw==

• id - id
• condition - condition
• maxbid120_1 - maxbid120_1
• numb_bids10_1 - numb_bids10_1
• no_bids1 - no_bids1
• capacitycorr1 - capacitycorr1
• numb_bids_corr1 - numb_bids_corr1
• percept_bids - percept_bids
• percept_resereve - percept_resereve
• numb_picscorr_1 - numb_picscorr_1
• generationcorr_1 - generationcorr_1
• maxbid_corr_1 - maxbid_corr_1
• percept_maxbid - percept_maxbid
• headphones_corr_1 - headphones_corr_1
• numb_tiltescorr_1 - numb_tiltescorr_1
• trust10highest - trust10highest
• percept_maxbidminusminbid_corr1 - percept_maxbidminusminbid_corr1
• knowledge_sum_max8 - knowledge_sum_max8
• knowledge_sum_res_max6 - knowledge_sum_res_max6
• value - value
• value_recom - value_recom
• avg_valuescore - avg_valuescore
• mention_bids - mention_bids
• mention_reserve - mention_reserve
• female1 - female1
• age - age
• experience_auctionside1 - experience_auctionside1
• comment - comment

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